Campaign shoot H&M

For the video presentation, I started up looking up for brand campaign fashion shoots in which I really liked the video advert of H&M New Autumn Collection. That is very much resembling my idea.
I personally really got many ideas from H&M. It is a playful and provocative film for its Autumn/Winter collection, featuring women who aren’t just beautiful and feminine, but real, Querulous and, loud without caring for any surrounding and just being herself. I really liked one scene set where a group of female friends are in a fancy restaurant and being loud and enjoying their time and not being what society pushes women to be.

From eating fries in bed to sporting hairy armpits, muscles, shaved heads, the women in this spot (who include model Lauren Hutton, Lionbabe singer Jillian Hervey, transgender actress Hari Nef and model Adwoa Aboah) defy stereotyped femininity and look as if they’re having a really good time as well.Hairy Pits and Eating Fries in Bed Is Being a ‘Lady’ Too.

Screen Shot 2017-05-12 at 7.55.16 PM


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